NEW DELHI: Almost one in 4 Indians (22 per cent) have mentioned they not too long ago got here throughout political content material they later found to be deepfake, a brand new report revealed on Thursday.
In keeping with the cyber safety firm McAfee, about 75 per cent of Indians have encountered deepfake content material, with most involved in regards to the potential use of Synthetic Intelligence (AI)-powered deepfakes for (44 per cent) impersonating public figures, (37 per cent) undermining public belief in media and (31 per cent) influencing elections.
“Not too long ago, India has been witness to an unprecedented surge in instances of deepfake content material involving private and non-private figures. The convenience with which AI can manipulate voices and visuals raises important questions in regards to the authenticity of content material, significantly throughout a important election yr,” mentioned Pratim Mukherjee, senior director of engineering, McAfee.
The report surveyed 7,000 customers globally throughout the US, UK, France, Germany, Australia, India, and Japan in January and February of this yr.
Underneath the potential makes use of of deepfakes that are regarding, the report discovered cyberbullying (55 per cent), creating faux pornographic content material (52 per cent), facilitating scams (49 per cent), and distorting historic info (27 per cent).
About 64 per cent mentioned that AI has made it tougher for them to identify on-line scams.
Round 57 per cent got here throughout a video, picture, or recording of a celeb and thought it was actual, with 31 per cent shedding cash to a rip-off.
“It’s crucial that customers be cautious and take proactive steps to remain knowledgeable and safeguard themselves in opposition to misinformation, disinformation and deepfake scams,” mentioned Mukherjee.
