17LIVE goes public through Singapore’s first SPAC merger

In a primary for Singapore, shares of 17LIVE started buying and selling Friday following the Asian livestreaming firm’s merger with a special-purpose acquisition firm.

Shares of 17LIVE fell 2.06% to three.80 Singapore {dollars} ($2.84) after opening at SG$4.

This was Singapore’s first itemizing through a SPAC merger. SPACs, or blank-check corporations, are shell firms that increase capital in an IPO and use the money to merge with a non-public firm with a purpose to take it public.

“We may even see extra SPACs approaching board,” mentioned Deloitte in a Nov. 16 report, referring to17LIVE’s merger with Vertex Expertise Acquisition Company.

Singapore’s first SPAC, VTAC, was listed in January 2022. It’s backed by Vertex Enterprise Holdings, the enterprise capital arm of Singapore’s sovereign wealth fund, Temasek Holdings.

Native SPACs have two years to amass an organization, with the choice for a one-year extension, topic to sure circumstances.

Ng Jing Shen, co-founder at 17LIVE, instructed CNBC on Friday that the corporate opted to record through a SPAC merger as a result of the blank-check agency was headed by its longtime companion, Vertex. He added {that a} conventional IPO would have taken longer, whereas SPAC provided them capitalization early on.

“The extra time we save, the extra we are able to capitalize and seize the expansion alternatives that we see proper now in Southeast Asia.”

“We see ourselves as a worldwide livestreaming platform. Singapore is a worldwide monetary hub so we predict it is a fantastic launchpad for us,” Ng instructed CNBC forward of the itemizing.

The livestreaming platform permits customers to work together in real-time with streamers and ship them digital presents. About 16% of 17LIVE’s month-to-month energetic customers spend cash, with the common month-to-month income generated from every spending consumer at $302 a month, based on the agency.

“In our enterprise mannequin, we do not earn a living from advertisements. Our enterprise just isn’t in views, it’s in interactivity. So we earn a living off presents that our customers should buy from us,” mentioned Ng.

“They purchase these presents they usually give it to the streamers to assist them in no matter aim or no matter competitors that is being run. After which we do a income share with the streamers,” mentioned Ng, with out revealing numbers.

The platform had about 87,000 contracted reside streamers as of finish June. These content material creators are sourced from businesses or via expertise scouting, with the contract period ranging between one and 7 years.

“As soon as they signal with us, they really undergo a coaching program inside our in-house expertise administration company. So we educate them the way to stream, the way to use tools, the way to use the app. After which as soon as they begin, we’ve expertise managers to look at their livestreams and information them alongside the best way,” mentioned Ng.

Launched in 2015 in Taiwan, 17LIVE expanded into Japan in 2017 which now accounts for 70% of its income whereas the remainder comes from Taiwan and Southeast Asia, based on the corporate.

The app additionally permits customers to make use of their smartphones to add an avatar and conduct digital streaming.

The market dimension for digital idol, or computer-generated characters designed to resemble actual individuals, in Japan is anticipated to extend to $3.86 billion by 2027 from $630.7 million in 2022, based on the SPAC merger submitting.

In 2022, 17Live generated working income of $363.7 million and incurred a lack of $51 million, based on the submitting.

In September 2021, the Singapore Trade turned Asia’s first main bourse to permit SPAC listings in a transfer aimed toward attracting extra corporations to record within the city-state amid a stagnating IPO market.

Even earlier than the pandemic, the alternate noticed extra delistings than listings. From 2009 to 2019, there have been 302 delistings, whereas solely 279 firms listed in Singapore, Tharman Shanmugaratnam, who was minister accountable for Singapore’s central financial institution and is now the nation’s president, mentioned in 2020.

“We hope we’re exhibiting that there is another for firms that are quick rising, as an alternative of straight itemizing in Hong Kong or the U.S.,” Vertex Holdings CEO Chua Kee Lock instructed CNBC.

Hong Kong has been attempting to stimulate its IPO market, with the Hong Kong Inventory Trade in September proposing measures to reinforce its attraction for small- and medium-sized enterprises with high-growth potential.

In August, the Hong Kong authorities introduced a job pressure to “improve” inventory market liquidity with a purpose to bolster the event of its capital market.

17LIVE has listed amid macroeconomic uncertainties fueled by excessive inflation, rate of interest hikes, and unstable markets. Not like the inventory frenzies of 2020 and 2021, a number of firms have delayed their listings since 2022, adopting a wait-and-watch strategy.

SPAC IPOs fell 76% within the first half of 2023 in contrast with the identical interval a 12 months earlier, based on a report by monetary and danger advisory agency Kroll.

On why 17LIVE was listed amid an setting of financial uncertainty, Chua mentioned: “I feel the market will come again.”

“What’s up can by no means go up ceaselessly, proper? … What’s down can’t be down ceaselessly, too.”