MUMBAI: About 86 per cent of Web customers or 707 million folks in India get pleasure from OTT audio and video companies, making it the highest use-case for Web within the nation, based on a report on Tuesday.
The ‘Web in India Report 2023’, collectively ready by the Web and Cellular Affiliation of India (IAMAI) and KANTAR, a advertising and marketing information and analytics firm, confirmed that the rise is majorly pushed by non-traditional gadgets (good TV, good audio system, Firesticks, Chromecasts, Blue-Ray and so on). Collectively, these witnessed a progress of 58 per cent between 2021-23 in any respect India ranges, stated the report.
“‘Web in India’, which relies on the ICUBE 2023 examine, overlaying over 90,000 households throughout all states and Union Territories of India (barring Lakshadweep), is probably the most complete survey of web utilization within the nation,” stated Harsh Jain, Chairman, IAMAI, and CEO and Co-founder Dream Sports activities. He launched the report on the inaugural session of the India Digital Summit 2024, on the Jio World Conference Centre.
The report additionally confirmed extra folks accessing video content material over web solely gadgets (208 mn) than over typical linear TV (181 mn).
Different high use-cases of the web embody communications (621 mn customers), and social media (575 mn customers).
Importantly, the report factors out that customers from rural India are driving all these use-cases, accounting for greater than 50 per cent of the person base for every use case.
The rising web penetration in India surpassed a brand new milestone of 800 mn as whole energetic web customers reached 820 mn in 2023, that means greater than 55 per cent of Indians have used the web final yr.
“Web penetration grew throughout the nation at a modest 8 per cent YoY. Rural India (442 mn) is a transparent majority accounting for over about 53 per cent of the entire person base,” stated Puneet Awasthi, Director, Specialist Companies, Insights, South Asia — Enterprise Improvement, Kantar, India, whereas presenting the important thing figures of the report
States with the bottom web person base additionally confirmed indicators of highest progress charges. Jharkhand (46 per cent penetration) and Bihar (37 per cent penetration) are exhibiting above common progress charges of 12 per cent and 17 per cent respectively.