E-commerce agency Amazon India on Friday signed an settlement with the federal government’s premier agri-research physique ICAR to information farmers enrolled in its ‘Kisan retailer’ on scientific cultivation of various crops and assist them obtain optimum yield and revenue.
A ‘Kisan retailer’ part was launched on the Amazon platform in September 2021. Farmers can avail of doorstep supply of agri enter merchandise through Kisan retailer via assisted procuring at Amazon Straightforward shops.
The outcomes from a pilot undertaking at Pune between the Indian Council of Agricultural Analysis (ICAR)-Krishi Vigyan Kendra and Amazon India have motivated to additional broaden the partnership, the corporate mentioned in a press release.
On behalf of ICAR, U S Gautam, Deputy Director Common (Agricultural Extension), and Siddharth Tata, Product Chief, Amazon Recent Provide Chain, and Kisan, signed the Memorandum of Understanding (MoU).
“ICAR will collaborate with Amazon for applied sciences, capability constructing, and switch of recent data,” ICAR Director Common Himanshu Pathak mentioned on the event.
He additionally expressed hope for the success of this Public-Non-public-Peasants-Partnership (PPPP).
Asserting that expertise holds immense potential to revolutionize the agricultural sector and uplift the lives of Indian farmers, Amazon India Director and Head- Recent and On a regular basis Necessities- Harsh Goyal mentioned: “This partnership will allow an ecosystem for the farming neighborhood, strengthening the ‘farm to fork’ provide chain.” Amazon mentioned this MoU in farmers partnership with Amazon Kisan retailer will assist guarantee entry to high-quality recent produce for customers throughout India, together with these ordering via Amazon Recent.
Below the MoU, Amazon and ICAR will collaborate to increase the most recent and most exact agriculture practices which were developed by ICAR’s in depth analysis to bridge the technical data gaps in built-in cultivation by leveraging ICAR’s KVK Data community, it mentioned.
KVKs strengthen a wider group of farmers by leveraging a technological base via the switch of expertise and capacity-building applications.
Moreover, ICAR and Amazon will work collectively on farmer engagement applications at KVKs, conducting demonstrations, trials, and capacity-building initiatives to boost farming practices and farm profitability.
Moreover, Amazon will present coaching help and help farmers in advertising and marketing their merchandise via its on-line platform, facilitating direct connections with customers, it added.
