Threads, the social media rival to Elon Musk’s X (previously Twitter), is struggling to retain the customers that it gained instantly after launch. It was earlier reported that Meta is planning new methods because it has misplaced greater than half of its consumer base within the weeks following its launch. Meta has now launched a number of new options for Threads this week, which is able to let customers share posts straight on Instagram DMs. The service additionally will get customized alt-text for images and movies, and a point out button to tag somebody’s account in a submit. Furthermore, Meta can be engaged on an early model of the desktop app internally, and can be quickly rolling it out globally.
In a Threads submit on Wednesday, Meta CEO Mark Zuckerberg introduced three new options for the app this week. Whereas Threads earlier allowed its submit to be shared as Tales on Instagram, customers will now additionally be capable to share posts from Threads by way of Instagram DMs.
One other new function will now permit customers so as to add various textual content to images and movies. Customers can write captions and descriptions on images and movies based on their desire.
Lastly, the third function makes it simple for customers to say somebody’s account straight on their Threads submit. Direct point out is a function accessible in most social media apps, together with Fb, Instagram, and X.
In the meantime, Instagram head Adam Mosseri additionally shared a submit on his account, sharing the brand new updates. Aside from the above-mentioned updates, Threads will now additionally let customers maintain a tab of threads they’ve favored and type the accounts that they’re following, each via their profile settings.
Threads now additionally helps rel=me hyperlinks to make consumer verification simpler on platforms like Mastodon. Which means that customers will now be capable to add their Threads account hyperlink to different platforms.
Threads was launched on July 5 as Meta’s various to Elon Musk’s X. Whereas the app is already accessible as cellular app on iOS and Android units, Zuckerberg introduced in a Threads submit that the app can be getting an internet model “within the subsequent few weeks”. Instagram head Mosseri additionally confirmed the event in a Threads submit on Wednesday that the corporate is engaged on an early model internally. With some modifications, the net model will quickly be rolled out to customers. Going ahead, Meta is anticipated so as to add a number of different options to the app to regain its misplaced followers.
