FeaturePrint App Claimed to Determine Pretend Merchandise Utilizing AI and a Smartphone Picture: The way it Works

Figuring out counterfeit and pretend merchandise generally is a tough job and requires ample data of the traits and look of the unique objects. A brand new synthetic intelligence-based app claims to determine whether or not a product is real primarily based on a single photograph clicked with a smartphone. The app makes use of optical AI to determine an object and doesn’t depend on bar codes, holograms, markers, RFID expertise, stickers, or engraved markings. Nevertheless, it may possibly solely authenticate merchandise which might be already registered with the service.

Developed by Washington-based Alitheon, the FeaturePrint app might be put in on a smartphone and used for “identification, authentication, or traceability” of a product. With out particular scanners or cameras, a consumer can level their smartphone at a product and determine an genuine product for top worth objects like gold bars and luxurious objects, whereas tracing provide chains and detecting counterfeit objects.

In response to Alitheon’s web site, the FeaturePrint optical AI expertise can recognise small floor particulars of any bodily merchandise after which convert them right into a mathematical set of numbers. As an alternative of figuring out a category of merchandise like different providers, this technique permits the consumer to determine a particular object that has already been registered with the FeaturePrint system.

“Proxy” authentication techniques like barcode labels, seals, or engraved markings are commonly used to mark merchandise as real, however Alitheon level that these markings might be broken or misplaced over time. They will also be manipulated and copied with the intention to commit fraud. In distinction, the corporate claims that its FeaturePrint service can determine even broken or damaged merchandise, works even when the merchandise are rotated or captured from a distinct orientation, and helps versioning for audit histories of particular person merchandise.

Whereas the corporate’s web site has a number of movies displaying the product in motion, there are not any particulars on how merchandise are enrolled into the FeaturePrint system and the way a consumer can determine an genuine product. Sadly, FeaturePrint is not accessible to the general public to obtain by way of the Google Play retailer or the App Retailer, whereas it seems that company purchasers can acquire entry the service.