Netflix on Tuesday expanded its crackdown on password sharing to the US and greater than 100 different international locations, alerting customers that their accounts can’t be shared free of charge exterior of their households.
The streaming video pioneer has been on the lookout for new methods to earn money because it faces indicators of market saturation, with efforts together with limits on password borrowing and a brand new ad-supported choice.
Netflix on Tuesday mentioned it was sending emails about account sharing to prospects in 103 international locations and territories, together with the US, Britain, France, Germany, Australia, Singapore, Mexico and Brazil.
The emails state {that a} Netflix account ought to solely be utilized in one family. Paying prospects can add a member exterior of their houses for an extra charge. In the US, the charge is $8 (roughly Rs. 700) monthly.
Members may also switch an individual’s profile so the consumer can preserve their viewing historical past and suggestions.
Netflix final yr mentioned it was going to restrict account sharing and was testing numerous approaches in some markets.
The corporate had estimated that greater than 100 million households had provided their log-in credentials to family and friends exterior their houses. As of the tip of March, Netflix’s paying prospects totalled 232.5 million globally.
Underneath the brand new insurance policies, individuals inside the identical family can proceed sharing a Netflix account and may apply it to numerous units when travelling, the corporate mentioned.
© Thomson Reuters 2023
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