Netflix on Tuesday expanded its crackdown on password sharing to the US and greater than 100 different nations, alerting customers that their accounts can’t be shared free of charge exterior of their households.
The streaming video pioneer has been searching for new methods to generate income because it faces indicators of market saturation, with efforts together with limits on password borrowing and a brand new ad-supported possibility.
Netflix on Tuesday stated it was sending emails about account sharing to clients in 103 nations and territories, together with the US, Britain, France, Germany, Australia, Singapore, Mexico and Brazil.
The emails state {that a} Netflix account ought to solely be utilized in one family. Paying clients can add a member exterior of their houses for an extra payment. In the US, the payment is $8 (roughly Rs. 700) monthly.
Members can even switch an individual’s profile so the consumer can preserve their viewing historical past and suggestions.
Netflix final 12 months stated it was going to restrict account sharing and was testing numerous approaches in some markets.
The corporate had estimated that greater than 100 million households had equipped their log-in credentials to family and friends exterior their houses. As of the top of March, Netflix’s paying clients totalled 232.5 million globally.
Below the brand new insurance policies, folks inside the identical family can proceed sharing a Netflix account and may apply it to numerous gadgets when travelling, the corporate stated.
© Thomson Reuters 2023
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