Indian streaming platform JioCinema introduced premium pricing of Rs. 999 a 12 months, its first step to maneuver away from a free content material mannequin to battle world rivals equivalent to Netflix and Disney within the nation.
The transfer comes weeks after a Reliance’s Viacom18 struck a content material take care of Warner Bros., that can make accessible in style HBO and Warner titles equivalent to Succession and people that includes the character Harry Potter on the JioCinema platform.
The JioCinema web site on Saturday confirmed the brand new premium pricing for Hollywood content material, with the much-awaited Succession collection accessible for streaming.
A number of of HBO’s top-rated exhibits, together with Succession, had aired in India on the Disney Hotstar platform till March 31 as a part of a deal between the 2 corporations that ended on that date.
JioCinema has turn into in style for displaying the IPL cricket event on the platform without spending a dime within the ongoing season. The brand new pricing, in keeping with the web site, is just for premium content material, whereas the matches proceed to stream without spending a dime.
Viacom18 received the IPL digital streaming rights from 2023 to 2027 for round $2.9 billion (practically Rs. 23,850 crore), rights which Disney beforehand held.
Karan Taurani, a senior vice chairman of India’s Elara Capital specialising within the media and leisure sectors, mentioned Reliance’s streaming supply worth was on the decrease finish versus rivals that however extra content material could be wanted to succeed.
“Solely with pure play HBO content material it’s possible you’ll not get a big scale (of consumers) … Rs. 999 positively is on the decrease finish of the band, most of the different platforms, they’re all within the vary of Rs. 1,000 plus and it goes as much as Rs. 2,000,” he mentioned.
JioCinema is in talks with varied manufacturing studios and has plans to introduce dozens of TV exhibits and flicks on the platform within the coming months, in Hindi and different languages, Reuters reported final month.
© Thomson Reuters 2023
