Amazon Prime Video will embody promoting throughout exhibits and films beginning early subsequent 12 months, the streaming big confirmed on September 22. Advertisements in Prime Video content material can be initially launched in international locations together with the US, UK, Germany, and Canada in early 2024. Prime Video customers in France, Italy, Spain and Mexico will begin seeing adverts later subsequent 12 months. Amazon has launched a brand new ad-free possibility as effectively. Amazon Prime members within the US pays $2.99 (roughly Rs. 200) a month to entry ad-free providers. The most recent transfer by Amazon Prime Video follows the launch of comparable plans by rivals Netflix and Walt Disney.
Beginning early subsequent 12 months, Amazon plans so as to add restricted commercials to Prime Video films and exhibits, the corporate introduced by way of an official launch on Friday. The corporate says the transfer is to “proceed investing in compelling content material and hold growing that funding over an extended time period.” Prime Video subscribers within the US together with these within the UK, Germany and Canada will see adverts beginning early subsequent 12 months. Prime Video customers in France, Italy, Spain and Mexico will begin seeing adverts later in the identical 12 months.
Prime Video customers within the US should buy an “ad-free” possibility at a further price of $2.99 monthly. Amazon says it is going to share pricing for different international locations at a later date.
For customers within the US, Amazon mentioned it is going to ship out an electronic mail to Prime members a number of weeks earlier than adverts are launched into its applications with particulars on how to enroll in the ad-free possibility if they want. Amazon says it goals to have “meaningfully fewer” adverts than linear TV and different streaming TV suppliers.
Amazon’s new initiative to incorporate commercials throughout films and exhibits just isn’t a first-of-its-kind characteristic within the streaming area. Amazon’s main rivals out there, Netflix and Disney+ additionally launched related ad-supported providers earlier.
Amazon Prime Video membership at present prices $8.99 (roughly Rs. 600) monthly within the US. Amazon is at present charging Rs. 1,499 yearly for Prime membership, Rs. 599 for 3 months, and Rs. 299 monthly in India.
