Microsoft was contemplating promoting its Bing search engine to iPhone maker Apple round 2020, a deal that might have changed Google with Bing because the default search engine on all Apple units together with iPhones, Macs, iPads and so on, reported Bloomberg.
The report additional notes that Microsoft executives even met with Apple companies chief Eddy Cue and mentioned the potential of Apple buying Bing. Cue has been liable for stitching collectively Apple’s present cope with Alphabet which makes Google the default search engine on all Apple units.
Nonetheless, the report notes that talks between Apple and Microsoft had been exploratory they usually by no means reached a complicated stage. It additionally famous that cash generated by Apple on the cope with Google could possibly be one of many causes for the Cupertino-based firm for declining to accumulate bing. Apple reportedly additionally had doubts if Bing might compete with Google in high quality and options.
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Up to date: 29 Sep 2023, 09:37 AM IST
