Apple’s newest premium smartphone iPhone 15 gross sales in China are behind its predecessor iPhone 14. The iPhone 15 collection was launched by the Cupertino-based tech large on the Wonderlust occasion on September 12. Nevertheless, Apple is going through robust native competitors from Huawei particularly after the launch of Mate 60 Professional.
In response to Counterpoint knowledge quoted by Bloomberg, the gross sales of iPhone 15 are down by 4.5% in comparison with the iPhone 14 throughout the identical interval. The analysis blamed the lack of demand for iPhone 15 on account of China’s financial system nonetheless attempting to bounce again from the Covid stoop. The market tracker additionally famous that the iPhone 15 seemingly posted a double-digit share rise over 2022 within the US throughout the first 9 days of sale.
Counterpoint analysis director Jeff Fieldhack informed Bloomberg, “The US is sizzling proper now with back-to-back stellar weekends for the brand new iPhone… It’s a constructive signal from the largest iPhone market on the earth. So positively takes a number of the sting off the China numbers.”
In the meantime, Jefferies analyst Edison Lee predicts a double-digit share decline for the iPhone 15 gross sales in comparison with its predecessor.
Many analysts have argued that Huawei’s rise might erode Apple’s dominance within the premium smartphone market. Jefferies knowledgeable on Monday that Huawei has now turn into the highest smartphone participant in China, taking up from Apple.
(With inputs from Bloomberg)
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Up to date: 17 Oct 2023, 08:53 AM IST
