Rafael Henrique | Lightrocket | Getty Pictures
X, the social media service previously generally known as Twitter, will launch two new tiers of subscriptions for customers, its proprietor Elon Musk stated on Friday.
One tier will likely be “decrease value with all options, however no discount in advertisements,” whereas the opposite is “dearer, however has no advertisements,” Musk stated.
This week, X introduced it should start a take a look at that costs customers $1 per yr in New Zealand and the Philippines with a view to “publish & work together with different posts.” X stated it’s a part of a program designed to combat spam and bot exercise. Those that choose out will solely be capable to learn posts.
It is unclear if the $1 annual subscription is without doubt one of the two new subscription tiers that Musk is referencing.
The social media firm already has a $8 per thirty days subscription service referred to as X Premium. Customers who signed as much as this will get the blue checkmark on their account in addition to different options, resembling the flexibility to edit a publish.
Since taking up Twitter in October 2022 and rebranding to X, Musk has made sweeping modifications, together with making cuts to belief and security groups and eradicating the blue checkmark from non-paying accounts. The blue checkmark helped customers establish genuine accounts belonging to public figures. Musk has additionally reinstated beforehand banned accounts on the platform.
These modifications have scared off advertisers. In July, Musk stated X’s money stream stays unfavourable due to an almost 50% drop in promoting income coupled with “heavy debt.”
New subscriptions could possibly be a bid to enhance the corporate’s funds and open new income streams.
X is dealing with challenges from much less mature gamers resembling Meta’s Threads and Bluesky.
