Apple CEO Tim Cook dinner takes a dip within the crowd after the presentation of the brand new iPhone 15.
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Apple is on observe to spend $1 billion per 12 months on growing its generative synthetic intelligence merchandise, Bloomberg reported.
The spending comes as the corporate performs catch-up to some opponents who’ve already debuted new AI merchandise and options, resembling Google, Microsoft and Amazon, in line with the report.
Apple makes use of AI in its merchandise however hasn’t launched a generative AI product alongside the strains of OpenAI’s ChatGPT or Google Bard, for instance. As a substitute, Apple’s AI is used for issues like bettering images and autocorrecting textual content.
Up to now, Apple has constructed its personal giant language mannequin framework, Ajax, in addition to a rumored chatbot, recognized internally as Apple GPT, Bloomberg stated. Neither has been included into its merchandise but.
The corporate is reportedly seeking to combine AI into Siri, Messages and Apple Music. For the latter, Apple would use AI to create auto-generated playlists like Spotify does through its partnership with OpenAI. The corporate can be exploring utilizing AI in Xcode to help app builders, in line with the report.
The Apple executives main the AI initiatives are John Giannandrea, SVP of machine studying and AI technique, Craig Federighi, SVP of software program engineering, and Eddy Cue, head of companies, Bloomberg reported.
An Apple spokesperson wasn’t instantly out there for remark.
