At 30,000-square-feet, Amazon Fashion will likely be smaller than conventional malls, however will supply “greater than double the variety of types,” in keeping with a press launch.
Amazon
Amazon is shuttering its brick-and-mortar attire shops nearly a yr and a half after opening the primary location, the corporate confirmed, marking the most recent shift in its bodily retail technique.
The corporate mentioned it is going to shut its two Amazon Fashion shops in Columbus, Ohio, and Glendale, California, by Nov. 9.
“After cautious consideration, we have determined to shut our two Amazon Fashion bodily retail shops and give attention to our on-line trend buying expertise, the place we’re providing new, thrilling choice at nice worth and introducing progressive expertise to satisfy the wants of each buyer,” Amazon spokesperson Kristen Kish mentioned in an announcement. “Bodily retail stays an necessary a part of our enterprise, and we’re persevering with to put money into rising our grocery shops enterprise, which spans Amazon Recent, Entire Meals Market, Amazon Go, and third-party partnerships.”
Amazon launched the idea in Jan. 2022 earlier than opening the Glendale retailer to the general public in Could 2022. It represented the corporate’s first foray into hawking garments, footwear and equipment within the offline world, and its newest try at cracking bodily retail.
That effort has been met with combined success. The corporate final March shuttered a number of retail chains, together with its line of Amazon Books, 4-star and Pop Up shops, as a part of a broader transfer to chop prices and rein in its bodily footprint. Amazon additionally shed some warehouse house, axed a number of unproven bets and laid off about 27,000 staff. The corporate additionally quickly hit pause on additional enlargement of its Amazon Go cashierless marts and Recent supermarkets.
Kish mentioned Amazon will proceed to open new shops and revamp its Recent grocery chain, with two redesigned shops lately opening in Chicago.
Amazon is working intently with staff affected by the Fashion retailer closures, Kish mentioned. It’ll give them the selection to maneuver to different roles on the firm, and staff who select not to stick with Amazon will likely be supplied severance.
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