NEW DELHI: Southeast Asia’s smartphone shipments declined 2 per cent (year-on-year) however elevated 3 per cent on quarter in Q3, signalling a restoration within the smartphone demand.
In accordance with Counterpoint Analysis, Tecno, Infinix and Apple emerged because the fastest-growing manufacturers through the quarter.
Samsung led the market with a 21 per cent share, adopted by Xiaomi (17 per cent) and OPPO (15 per cent).
5G smartphones captured 36 per cent of total shipments within the area.
Beating the pattern, Apple’s shipments elevated by 19 per cent YoY through the quarter. Apple remains to be seeing a powerful demand for the iPhone 13 and 14 collection, including to the demand for the newly launched 15 collection, based on the report.
“SEA stays an essential marketplace for the tech ecosystem as a consequence of its under-penetration in lots of areas, like on-line banking, e-wallet utilization, on-line purchasing and total web utilization,” it added.
Indonesia and Thailand noticed flattish progress in smartphone shipments whereas different key SEA international locations just like the Philippines, Malaysia and Vietnam declined YoY.
Xiaomi’s shipments grew 7 per cent. Its Redmi 12 collection has been doing fairly nicely throughout all key SEA international locations.
Transsion witnessed the very best progress through the quarter. Infinix grew 42 per cent YoY, Tecno 148 per cent and itel witnessed a 17 per cent progress.
Infinix and Tecno are providing sturdy base specs together with a assorted mannequin portfolio.
“Samsung and Xiaomi have been capable of market their fashions in a a lot better method throughout all key SEA international locations, whereas sustaining new launches throughout worth ranges, in comparison with the restricted choices from manufacturers like OPPO and Vivo,” mentioned senior analyst Glen Cardoza.
