NEW YORK:In simply three years, the share of US adults who say they commonly get information from Chinese language short-form video platform TikTok has greater than quadrupled — from 3 per cent in 2020 to 14 per cent in 2023, a brand new report has proven.
A rising share of US adults say they commonly get information on TikTok. That is in distinction with many different social media websites, the place information consumption has both declined or stayed about the identical in recent times, based on a brand new ballot from Pew Analysis.
“TikTok has grow to be particularly fashionable amongst teenagers — two-thirds of whom report ever utilizing the platform — in addition to younger adults,” the report famous.
Amongst adults, these ages 18 to 29 are most certainly to say they commonly get information on TikTok.
A few third of People on this age group (32 per cent) say they commonly get information there, the next share than in years earlier than.
This compares with 15 per cent of these ages 30 to 49, 7 per cent of these 50 to 64 and simply 3 per cent of these 65 and older.
Extra of TikTok’s grownup customers are getting information there as effectively.
Presently, 43 per cent of TikTok customers say they commonly get information on the location, up from 33 per cent who stated the identical in 2022.
“TikTok customers are actually simply as more likely to get information from TikTok as Fb customers are to get information from Fb. Nonetheless, TikTok customers are much less seemingly than customers of X, previously Twitter, to get information on the location,” the report famous.
