Apple CEO Tim Prepare dinner attends the Wonderlust occasion on the firm’s headquarters in Cupertino, California, on Sept. 12, 2023.
Loren Elliott | Reuters
Apple CEO Tim Prepare dinner teased that Apple might have a synthetic intelligence announcement later this 12 months throughout a name with analysts after the corporate reported fiscal first-quarter earnings.
Whereas Prepare dinner’s remarks on Thursday didn’t embody many particulars, they did point out that Apple needs to compete with Microsoft, Google, Amazon, OpenAI and different expertise firms engaged on cutting-edge AI fashions that may generate textual content and pictures.
“As we glance forward, we are going to proceed to put money into these and different applied sciences that can form the long run,” Prepare dinner stated throughout a name with analysts. “That features synthetic intelligence the place we proceed to spend an incredible quantity of effort and time, and we’re excited to share the main points of our ongoing work in that house later this 12 months.”
Generative AI began drawing vital consideration from expertise firms and traders beginning in 2022, after OpenAI launched ChatGPT and picture turbines quickly improved. Apple didn’t announce a complicated AI mannequin final 12 months, though the corporate has lengthy invested in related machine studying expertise in its chips and software program, which might, for instance, determine individuals or pets inside pictures.
Apple usually declares new software program in June at its annual developer’s convention, WWDC. Final 12 months, the corporate introduced an autocorrect characteristic for the iPhone keyboard based mostly on a transformer-based language mannequin, which shares the identical underlying expertise as GPT. However Apple by no means used the phrase “synthetic intelligence” in the course of the presentation, preferring the extra tutorial time period “machine studying.”
“Let me simply say that I feel there’s an enormous alternative for Apple with Gen AI and AI, with out entering into extra particulars and getting out in entrance of myself,” Prepare dinner stated.
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