NEW DELHI: In a bid to offer inexpensive and accessible digital companies in rural components of the nation, Common Service Obligation Fund (USOF) underneath Division of Telecommunications (DoT) on Tuesday collaborated with Prasar Bharati and Open Community for Digital Commerce (ONDC).
The purpose of the MoU is to bundle broadband companies with over-the-top (OTT) and the e-commerce platform for rural India, driving on BharatNet infrastructure underneath the USOF.
As well as, the ONDC, a number one participant in digital infrastructure, will present the technical experience and vital framework in enabling digital commerce in services and products.
“This will likely be expanded to cowl extra companies like training, well being, coaching, credit score, insurance coverage and agriculture, amongst others,” ONDC mentioned in a press release.
USOF has been instrumental in enabling high-speed broadband and cell connections throughout gram panchayats (GPs) and villages within the nation.
The collaboration will allow the bundled Prasar Bharati OTT as a service, together with linear channels, Reside TV and on-demand content material, among the many finish shoppers, whereas USOF will guarantee environment friendly and high-speed broadband companies in rural and distant areas.
Prasar Bharati will supply and produce content material that can run on its OTT platform.
“Prime Minister Narendra Modi’s unwavering dedication to foster a conducive atmosphere for digital innovation underpins this actually distinctive collaboration, synergising connectivity, content material and commerce to empower the agricultural India,” mentioned the ONDC.
Integrated on December 31, 2021, ONDC is an initiative of the Division for Promotion of Business and Inner Commerce (DPIIT), Ministry of Commerce to create a facilitative mannequin that revolutionises digital commerce, giving larger thrust to penetration of retail e-commerce within the nation.
