Huawei’s official web site in China listed particulars of the Huawei Pura 70 collection.
Huawei
Huawei launched a recent line-up of smartphones on Thursday in a bid to proceed its resurgence in China and ramp up its problem to Apple available in the market.
The Chinese language know-how large took the wraps of the Pura 70 collection, which replaces the “P collection” of units that the corporate first launched in 2012.
It is the most recent signal of rising confidence from Huawei, after the corporate final yr quietly launched its Mate 60 smartphone, which sported a high-end chip. This raised considerations in Washington, as a result of the U.S. had slapped sanctions over the previous few years which have been designed to cease Huawei from accessing such know-how.
These sanctions, which started in 2019, virtually worn out Huawei’s smartphone enterprise.
Now Huawei is making an attempt to stage a comeback. The corporate’s smartphone shipments in China rose 64% yr over yr within the first six weeks of 2024, based on Counterpoint Analysis, whereas Apple iPhone gross sales dropped 24% throughout the interval.
Huawei’s newest telephones are its newest problem to Apple, which is the dominant overseas smartphone model in China.
The Pura 70 collection as 4 units — the Pura 70, Pura 70 Professional, the Pura 70 Professional Plus and the Pura 70 Extremely — based on Huawei’s official web site.
Listed here are the beginning costs in China for every:
- Pura 70: 5,499 yuan
- Pura 70 Professional: 6,499 yuan
- Pura 70 Professional Plus: 7,999 yuan
- Pura 70 Extremely: 9,999 yuan
Apple’s iPhone 15 in China begins at 5,999 yuan, whereas the iPhone 15 Professional Max begins at 9,999. So Huawei is difficult Apple immediately in the identical value classes.
Huawei has packed the units with premium smartphone options. The again of the telephone has a textured masking, whereas the Extremely model of the gear has a 6.8-inch display screen. The entire new telephone choices are geared up with cameras which are a triple-lens setup, with options together with long-range zoom and the flexibility to seize pictures of objects transferring at pace.
The Pura 70 collection additionally runs HarmonyOS 4.2, Huawei’s proprietary working system which it first launched in 2019 after U.S. sanctions lower it off from Google’s Android.
Huawei has not revealed the central processing chip contained in the gadget, after eyebrows have been raised at its semiconductor breakthrough final yr. A number of bloggers on Chinese language social media counsel the telephone is utilizing a Huawei-designed Kirin 9010 processor, which CNBC couldn’t independently confirm.
This could be an improve from the Kirin 9000s, which was reportedly used within the Mate 60 final yr.
Huawei was not instantly obtainable for remark when contacted by CNBC.
