Google Play Retailer Will Quickly Showcase a New Area for Apps to Present Content material-Led Experiences: Report

Google is reportedly engaged on a brand new function that may assist builders showcase their apps and their capabilities in a brand new house. The tech big is claimed to have shared its plans with third-party app builders on the Google I/O 2024 occasion throughout a session. This new function will create a brand new floor the place customers will be capable of see content material from apps and expertise them. The corporate reportedly believes this may drive engagement and assist customers discover their approach again to forgotten apps.

In accordance with a report by TechCrunch, Mekka Okereke, the Common Supervisor of Apps for Google Play defined this new strategy to a choose group of app builders throughout its occasion. Okereke reportedly stated, “This new floor will mechanically arrange the perfect and most prevalent content material from apps already put in by customers on their Android cellphone, and it allows cross-app continuation journeys for almost each app class.” He additional defined that this expertise could be full-screen content material that may very well be launched with a single faucet and would showcase immersive experiences comparable to essentially the most integral content material from put in apps.

Breaking it down, this new function seems to be an area both throughout the Google Play Retailer or on customers’ house screens (just like Google Uncover which exists on the left facet of the house display screen on some Android smartphones). In these areas, the tech big will showcase content material from totally different apps and create immersive experiences. The report highlighted an instance the place customers can see a pair of white sneakers and click on on it to instantly go to the app and make the acquisition.

Notably, this isn’t an app discovery function as it’s designed for the apps {that a} consumer already has put in on their gadget however has not interacted with shortly. The immersive content material is aimed to remind them of what they’re lacking and lure them again to the app. Whereas Google has not revealed how precisely it needs to include this function, however its description makes it look like an interactive advert, which can not please many customers.

At the moment, the function is restricted to some builders Google is partnering with. They are going to reportedly be given entry to its Interact SDK toolkit to create content-led experiences which can then be showcased by the Android maker. Customers will possible not see them until later this yr. As per the report, among the fashionable app builders which have partnered with Google embrace Spotify, Prime Video, Reddit, Uber Eats, YouTube, McDonald’s, Google Maps, and extra.