Perplexity AI, the bogus intelligence (AI) platform that may scour the Web to search out curated solutions for person queries, is planning to run adverts on its platform, as per a brand new report. The corporate, which constructed the AI-powered reply engine, has reportedly ready a pitch deck for advertisers to showcase the recognition and engagement of its platform. The AI agency is alleged to be planning to run adverts by the top of the 12 months, though particulars usually are not identified. Notably, the corporate launched a brand new characteristic dubbed Professional Search final month, which may supply outcomes for extra complicated queries.
Perplexity AI to Reportedly Present Adverts
In response to a report by CNBC, the corporate is now planning to carry advertisers to its search engine platform. The publication claimed to have seen the pitch deck for advertisers and mentioned that the corporate may start operating adverts as quickly because the fourth quarter of 2024.
Perplexity’s pitch deck reportedly incorporates numbers and information concerning the platform’s customers and engagement. The corporate is alleged to have claimed that its apps, which can be found on each Android and iOS, had been downloaded greater than two million instances. The deck additionally mentions that the platform solutions greater than 230 million queries a month, as per the report.
At the moment, the AI platform has a freemium subscription mannequin for income. It has a regular free tier which affords limitless fast searches and 5 Professional Searches a day, and a Professional tier which affords greater than 300 Professional Searches and extra options. The Professional tier is priced at $20 (roughly Rs. 1,670) monthly. It’s unclear whether or not these reported adverts might be proven on the free tier or the Professional tier as nicely.
If the report is to be believed, it seems the corporate is now planning to diversify its income streams. One purpose for this could possibly be the latest determination to begin a revenue-sharing mannequin for publishers. In June, a number of media publications, together with Forbes and Wired, accused Perplexity of plagiarising their content material.
With the revenue-sharing plan, each time a writer’s content material is referenced within the brand-sponsored associated questions and Perplexity earns income from the interplay, a flat share might be shared with the mentioned writer. The revenue-sharing mannequin will work on a per-article foundation.
Whereas the reported pitch deck could possibly be for the adverts talked about within the revenue-sharing plan, the report didn’t make clear if these adverts could be separate from this.
