JioHotstar, India’s largest streaming platform, has elevated its paying subscriber base to over 200 million, pushed by multi-language reside broadcasts of the vastly widespread Indian Premier League cricket matches, a senior government stated.
“That makes us one of many largest streaming providers wherever on the earth,” stated Uday Shankar, vice chairman of JioStar, the three way partnership between Reliance Industries and Walt Disney, which runs the JioHotstar platform.
To get so many paying subscribers simply from India in such a short while was “fairly satisfying,” he stated on Friday.
The milestone makes JioHotstar the third-largest video streaming service globally by person rely, trailing solely Netflix and Amazon.com’s Prime Video. All three are locked in a battle for supremacy in India’s quick rising however fiercely aggressive streaming market.
Whereas JioStar is aggressively wooing customers with low charges and reside sports activities streaming, Netflix is ramping up authentic native content material and Prime Video has tied up with Apple TV+ and Crunchyroll to draw viewers.
Shankar, who performed a key position in stitching the Disney-Reliance media merger, stated the broader ambition is to get each potential buyer within the nation onto his platform.
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