Bharti Airtel will exit from music vertical and shut down its Wynk Music app, in accordance with sources.The knowledge was confirmed by an Airtel spokesperson a number of hours after the corporate introduced coming into right into a strategic partnership with iPhone maker Apple for video and music streaming. The corporate will take up all Wynk Music workers.
“Airtel is planning to shut Wynk Music within the subsequent couple of months. It’ll take up all the workers into the corporate,” a supply instructed PTI.
When contacted, the Airtel spokesperson confirmed the event.
Airtel launched Wynk Music app in 2014 and has an estimated subscriber rely of over 100 million.
“We are able to affirm that we are going to sundown Wynk Music and all Wynk music workers shall be absorbed throughout the Airtel ecosystem,” the spokesperson stated.
The corporate has entered into an settlement with Apple to supply entry to Apple Music with particular presents to its clients who use iPhone.
“Airtel customers may have entry to Apple Music. Moreover, Wynk Premium customers will obtain unique presents from Airtel for Apple,” the spokesperson stated.
Earlier within the day, Airtel stated it introduced that Apple TV+ — the video content material platform from Apple — shall be accessible by means of its video streaming platform Xstream and Apple Music for Wynk Music premium customers later this 12 months.
Now, Airtel will present particular presents on Apple Music to its clients who use iPhone.
Airtel’s business-to-customer portfolio comprising Airtel Wynk, Airtel Thanks, and Xtream has over 220 million lively customers.
