Amazon Prime Video will embrace promoting throughout reveals and flicks beginning early subsequent yr, the streaming big confirmed on September 22. Advertisements in Prime Video content material will likely be initially launched in international locations together with the US, UK, Germany, and Canada in early 2024. Prime Video customers in France, Italy, Spain and Mexico will begin seeing adverts later subsequent yr. Amazon has launched a brand new ad-free possibility as effectively. Amazon Prime members within the US will pay $2.99 (roughly Rs. 200) a month to entry ad-free providers. The most recent transfer by Amazon Prime Video follows the launch of comparable plans by rivals Netflix and Walt Disney.
Beginning early subsequent yr, Amazon plans so as to add restricted ads to Prime Video motion pictures and reveals, the corporate introduced via an official launch on Friday. The corporate says the transfer is to “proceed investing in compelling content material and hold rising that funding over an extended time frame.” Prime Video subscribers within the US together with these within the UK, Germany and Canada will see adverts beginning early subsequent yr. Prime Video customers in France, Italy, Spain and Mexico will begin seeing adverts later in the identical yr.
Prime Video customers within the US should purchase an “ad-free” possibility at an extra value of $2.99 per 30 days. Amazon says it’ll share pricing for different international locations at a later date.
For customers within the US, Amazon mentioned it’ll ship out an electronic mail to Prime members a number of weeks earlier than adverts are launched into its applications with particulars on how to join the ad-free possibility if they want. Amazon says it goals to have “meaningfully fewer” adverts than linear TV and different streaming TV suppliers.
Amazon’s new initiative to incorporate commercials throughout motion pictures and reveals is just not a first-of-its-kind function within the streaming house. Amazon’s main rivals available in the market, Netflix and Disney+ additionally launched related ad-supported providers earlier.
Amazon Prime Video membership at the moment prices $8.99 (roughly Rs. 600) per 30 days within the US. Amazon is at the moment charging Rs. 1,499 yearly for Prime membership, Rs. 599 for 3 months, and Rs. 299 per 30 days in India.
