Amazon Prime Video will begin exhibiting restricted commercials between content material in India beginning subsequent month. As per the corporate, Amazon Prime subscribers will see adverts whereas watching their favorite movies and TV reveals on the e-commerce big’s video streaming platform. Those that don’t want to get interrupted with adverts can enrol in a brand new ad-free opt-in plan which probably makes subscribing to Amazon Prime and its suite of media-consumption apps significantly dearer than earlier than.
Restricted Adverts on Amazon Prime Video
Amazon Prime Video has introduced that it’ll begin exhibiting restricted commercials when streaming content material beginning June 17, 2025, in an e mail despatched to subscribers and seen by Devices 360 workers. The video streaming platform says that this transfer will allow it to “proceed investing in compelling content material and hold rising that funding over an extended time period.” These adverts will seem whereas watching movies and TV reveals.
Nevertheless, Amazon emphasises that it goals to have “meaningfully” fewer adverts than conventional TV channels in addition to different media streaming providers. There will likely be no change to the present worth of the Prime membership which the consumer is enrolled in and no guide intervention is required, as per the corporate.
For these on the lookout for a totally ad-free expertise, the video streaming platform has additionally introduced a brand new opt-in plan which will likely be out there for subscription beginning June 17. It’s an add-on to the prevailing Amazon Prime subscription and prices Rs. 129 per 30 days or Rs. 699 per 12 months.
Notably, commercials on Prime Video have been beforehand restricted to Australia, Canada, Mexico, the UK, the US, and some European nations. In October 2024, the corporate introduced that it will quickly introduce adverts between movies and TV reveals in India too, though the precise date when this transformation can be made was unknown. Adverts on Prime Video are solely anticipated to have an effect on common Prime members. These subscribed to the Prime Lite plan, which already has ad-supported content material, is not going to witness any change.
Amazon Prime Subscription Advantages, Value
Amazon Prime subscription in India is offered at Rs. 1,499 for the yearly plan. Alternatively, prospects can go for one-month and three-month Prime plans, priced at Rs. 299 and Rs. 599, respectively. The Amazon Prime subscription provides advantages corresponding to same-day and one-day supply choices, free delivery with no minimal order requirement, cashbacks on purchases made with choose playing cards, and early entry to lightning offers. Moreover, it grants entry to different Amazon-owned platforms corresponding to Prime Video, Prime Music, Prime Gaming, and Prime Studying.
There’s additionally a Prime Lite plan which is priced at Rs. 799 for 12 months. Nevertheless, it limits Prime Video content material to cellphones solely at a most decision of 720p.
