In November, CNBC visited Apple’s campus in Cupertino, California, to get a glance inside one of many firm’s many chip labs. CNBC additionally acquired a uncommon probability to speak with the senior vice chairman of {hardware} applied sciences, Johny Srouji, and Apple’s senior vice chairman of {hardware} engineering, John Ternus, in regards to the firm’s push into the complicated enterprise of customized semiconductor improvement, which can also be being pursued by Amazon, Google, Microsoft and Tesla.
In contrast to conventional chipmakers equivalent to Nvidia and Intel, Apple will not be making silicon for different corporations.
“As a result of we’re probably not promoting chips exterior, we concentrate on the product,” Johny Srouji stated. “That provides us freedom to optimize, and the scalable structure lets us reuse items between completely different merchandise.”
Watch the complete interview to listen to the executives talk about AI, its newest A17 Professional chip, working with manufacturing associate Taiwan Semiconductor Manufacturing Firm and extra.
