Apple’s Chief Govt Officer Tim Prepare dinner attends the China Improvement Discussion board in Beijing on March 24, 2024.
Pedro Pardo | AFP | Getty Photographs
Apple will launch its Imaginative and prescient Professional headset in China this yr, CEO Tim Prepare dinner informed Chinese language state media.
In a video posted on one in all CCTV’s accounts on Chinese language social media web site Weibo, Prepare dinner was heard responding “sure,” when requested if the Imaginative and prescient Professional would launch in China this yr.
Apple’s digital and augmented actuality headset launched within the U.S. in February for a beginning value of $3,500.
In China, Apple will compete in opposition to native headset gamers comparable to Pico, which is owned by TikTok’s guardian firm ByteDance.
Prepare dinner has been in China for the previous few days, touring a brand new Apple retailer in Shanghai and attending the China Improvement Discussion board in Beijing. His go to comes at a time Apple faces a lot of challenges within the northeast Asian nation.
The iPhone big’s gross sales within the better China area fell almost 13% within the December quarter, as Apple contends with shopper warning over spending and extra intense competitors within the smartphone market from a resurgent Huawei.
Prepare dinner reiterated Apple’s dedication to the Chinese language market.
“I’m very assured in it (China),” Prepare dinner mentioned, in line with information bundle posted on one in all CCTV’s Weibo accounts. “I like China, I like being right here, I like the folks and the tradition. Each time I come right here, I’m reminded that something is feasible right here.”
