Tech large Apple recorded its highest-ever quarterly shipments to India at 2.5 million models within the third quarter (July-September interval) of 2023, a report mentioned on November 1.
The shipments made to the nation by the iPhone maker grew by 34 % on-year, acknowledged the report, launched by Counterpoint Analysis.
“Premiumisation has began on the earth’s second-largest smartphone market and Apple has once more obtained the timing proper to learn from this development via its gadgets and financing gives,” the report quoted analysis analyst Shubham Singh as saying.
The report comes amid the controversy over some Indian lawmakers allegedly receiving a notification from Apple warning them of a possible bid to hack their iPhones by “state-sponsored” attackers.
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In the meantime, the Counterpoint Analysis report famous that Samsung held the best share within the Indian smartphone market. The South Korean gadget agency’s share in Q3 2023 got here in at 17.2 %, decrease as towards 19.5 % in Q3 2022.
“Samsung maintained its main place for the fourth consecutive quarter with a 17.2 % share pushed by the success of its A and M collection. Aggressive push in offline via higher incentives and worth parity throughout channels, concentrate on the quickest rising premium phase and innovation via the newest ultra-premium choices are a number of the methods serving to Samsung preserve forward of the competitors,” Singh added.
The share of Mi within the Indian market in Q3 2023 dropped to 16.6 % from 20.6 % within the comparable interval final 12 months, as per the report. The share of Vivo climbed from 13.6 % to 14.4 %, whereas, that of Oppo dropped from 10.4 % to 9.8 %, it added.
The share of others – comprising the merchandise offered by smartphone makers aside from those talked about above – elevated to 26.1 % in Q3 2023 from 21.5 % within the year-ago interval.
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Up to date: 01 Nov 2023, 07:07 PM IST
