Bigg Boss OTT, the stay actuality TV present hosted by Salman Khan, has damaged new a report for streaming platform JioCinema. The season, which was accessible as a free 24-hour live-stream expertise was watched by over 10 crore distinctive viewers, clocking in practically 3,000 crore minutes of watch time, as per information supplied by the streamer. Excluding the IPL (Indian Premier League) sporting occasion, these numbers denote the best viewership for a live-streamed occasion/ present in India. The season finale, streamed on August 14, garnered 2.3 crore viewers alone, with the episode hitting a peak concurrency of 72 lakh viewers tuning in to see who wins the competition.
“The type of numbers that it has delivered this time, the type of viewership is simply staggering. Within the leisure area, this appears to have been one of many largest on this planet, and by a mile in India,” an unnamed JioCinema govt informed Selection. As per JioCinema, the eight-week-long season garnered 245 crore video views and 540 crore votes from followers, which reaffirms the present’s dedication to inserting the ability within the palms of the viewers. For the uninitiated, Bigg Boss’ idea relies on the Dutch actuality TV present referred to as Huge Brother, the place a bunch of members are locked inside a personal residence, devoid of any exterior communication for weeks on finish. The housemates can then nominate whoever they wish to be eradicated till finally, one among them stays and wins a money prize.
Viewers are additionally given the chance to vote on the individual they wish to save from eviction, in India’s case, being named the ‘Asli Boss.’ Along with the final stay stream, JioCinema additionally added interactive in-app-exclusive options like multi-camera feeds, a Hype mode, and stay chats — akin to the FIFA World Cup 2022 streams — with over 5.5 crore viewers utilizing them actively. All of this was made accessible freed from cost, much like their IPL streams, which mum or dad firm Viacom18 nabbed from Disney+ Hotstar in a $2.6 billion (about Rs. 21,613 crore) deal working till the 12 months 2027. For now, the one paid content material on the platform is its Premium tier membership, which grants entry to HBO and Peacock content material, for a yearly price of Rs. 999.
“We’re not even three months previous after the IPL has gotten over. So, time will inform. There’s loads of studying that is occurring on the platform. It is simply part one for us. So, too early to inform in regards to the future. However, we’re very proud of the result to date,” the JioCinema govt defined when questioned about including paid Indian content material. Again in Might, the streamer set a report, amassing 1,300 crore views throughout the first 5 weeks of its IPL cricket event broadcast, reaching twice the variety of viewers when in comparison with the usual HD TV.
Whereas all that is monumental for JioCinema, as a paying buyer for the service, I am unable to assist however discover how forcefully the streamer pushes Huge Boss OTT and different Indian content material onto its customers — be it through clickbait notifications, or just flooding the display with Hindi language reveals and flicks I’ve by no means confirmed curiosity in. The way in which the interface is at present arrange, it takes a few scrolls for me to come across any new Hollywood content material — excluding those within the ‘Proceed Watching’ part. There isn’t any technique to downvote titles you are not all in favour of and in some bizarre instances, the cellphone app asks me to supply my location info so it may suggest titles primarily based on my area. Here is hoping that JioCinema fixes a few of its interface points quickly.
