Bigg Boss OTT, the stay actuality TV present hosted by Salman Khan, has damaged new a document for streaming platform JioCinema. The season, which was out there as a free 24-hour live-stream expertise was watched by over 10 crore distinctive viewers, clocking in almost 3,000 crore minutes of watch time, as per knowledge supplied by the streamer. Excluding the IPL (Indian Premier League) sporting occasion, these numbers denote the very best viewership for a live-streamed occasion/ present in India. The season finale, streamed on August 14, garnered 2.3 crore viewers alone, with the episode hitting a peak concurrency of 72 lakh viewers tuning in to see who wins the competition.
“The sort of numbers that it has delivered this time, the sort of viewership is simply staggering. Within the leisure house, this appears to have been one of many greatest on the planet, and by a mile in India,” an unnamed JioCinema govt advised Selection. As per JioCinema, the eight-week-long season garnered 245 crore video views and 540 crore votes from followers, which reaffirms the present’s dedication to putting the ability within the palms of the viewers. For the uninitiated, Bigg Boss’ idea is predicated on the Dutch actuality TV present known as Massive Brother, the place a bunch of contributors are locked inside a personal residence, devoid of any outdoors communication for weeks on finish. The housemates can then nominate whoever they wish to be eradicated till finally, certainly one of them stays and wins a money prize.
Viewers are additionally given the chance to vote on the individual they wish to save from eviction, in India’s case, being named the ‘Asli Boss.’ Along with the final stay stream, JioCinema additionally added interactive in-app-exclusive options like multi-camera feeds, a Hype mode, and stay chats — akin to the FIFA World Cup 2022 streams — with over 5.5 crore viewers utilizing them actively. All of this was made out there freed from cost, much like their IPL streams, which mother or father firm Viacom18 nabbed from Disney+ Hotstar in a $2.6 billion (about Rs. 21,613 crore) deal working till the 12 months 2027. For now, the one paid content material on the platform is its Premium tier membership, which grants entry to HBO and Peacock content material, for a yearly payment of Rs. 999.
“We’re not even three months outdated after the IPL has gotten over. So, time will inform. There’s loads of studying that is happening on the platform. It is simply part one for us. So, too early to inform concerning the future. However, we’re very pleased with the end result up to now,” the JioCinema govt defined when questioned about including paid Indian content material. Again in Might, the streamer set a document, amassing 1,300 crore views throughout the first 5 weeks of its IPL cricket event broadcast, reaching twice the variety of viewers when in comparison with the usual HD TV.
Whereas all that is monumental for JioCinema, as a paying buyer for the service, I am unable to assist however discover how forcefully the streamer pushes Massive Boss OTT and different Indian content material onto its customers — be it by way of clickbait notifications, or just flooding the display screen with Hindi language exhibits and flicks I’ve by no means confirmed curiosity in. The way in which the interface is at the moment arrange, it takes a few scrolls for me to come across any new Hollywood content material — excluding those within the ‘Proceed Watching’ part. There is no such thing as a option to downvote titles you are not fascinated by and in some bizarre circumstances, the cellphone app asks me to supply my location data so it may well suggest titles based mostly on my area. Here is hoping that JioCinema fixes a few of its interface points quickly.
