NEW DELHI: The smartphone shipments in China have witnessed a drop of 5 per cent (year-on-year) within the third quarter (Q3) of this 12 months to 66.7 million handsets as competitors intensifies, a brand new report mentioned on Thursday.
Based on market analysis agency Canalys, the Honor smartphone model secured the highest place with an 18 per cent market share and 11.8 million shipments, whereas Huawei continued to achieve market share and inch its method in the direction of the highest gamers by way of its high-profile Mate collection launches.
“The Huawei Mate 60 collection launch sparked the market. If Huawei expands the brand new Kirin chipset into its low-to-mid-range portfolio sooner or later, it has the potential to disrupt the aggressive dynamic amongst main distributors. In the meantime, the Honor X50 collection focuses on sturdiness enchancment as a brand new distinctive promoting level, including momentum to shipments within the third quarter,” mentioned Canalys Analysis Analyst Lucas Zhong.
OPPO (together with OnePlus) adopted Honor with 10.9 million shipments, securing second spot. Apple got here in third with 10.6 million shipments, benefiting from its new launch.
vivo, with a cautious cargo technique, held fourth place with a 16 per cent market share. Xiaomi’s hot-selling collection maintained its momentum, with a slight enhance in market share to 14 per cent, securing the fifth spot, the report confirmed.
“The market has bottomed out in 2023 as distributors steadfastly make investments and refine channel incentive insurance policies, and there’s an anticipated gradual demand restoration,” mentioned Canalys Senior Analyst Toby Zhu.
“The market exhibits that, regardless of extended alternative cycles, shoppers are nonetheless prepared to pay for merchandise inside their price range that supply enticing worth propositions,” he added.
