A Twitter video app for good TVs is within the social media firm’s plans, proprietor Elon Musk mentioned in a tweet on Saturday, a transfer that will be consistent with the corporate’s new plans to concentrate on rising video content material on the platform.
In response to a tweet suggesting {that a} Twitter video app is required, Musk replied “It is coming”.
New CEO Linda Yaccarino and Musk had in an investor presentation on Thursday laid out Twitter’s plans to concentrate on video, creator and commerce partnerships to revitalise the social media firm’s enterprise past digital promoting.
The investor presentation was reviewed by Reuters.
One slide of the presentation mentioned that vertical video accounted for greater than 10 p.c of time spent on Twitter.
Former Fox Information host Tucker Carlson launched a brand new present earlier this month on the platform referred to as “Tucker on Twitter.” Twitter envisions that it might promote adverts and sponsorships alongside movies from Carlson and different content material creators, a supply accustomed to the matter had advised Reuters.
Yaccarino, who began as CEO on June 5, advised Twitter buyers final week that the corporate was in early conversations with political and leisure figures, funds companies and information and media publishers on potential partnerships, mentioned a supply accustomed to the matter, who spoke on situation of anonymity to debate a non-public investor name.
Yaccarino advised buyers that advert spending in a number of advertiser classes is now up a minimum of 40 p.c year-over-year, together with well being, shopper packaged items and monetary companies, the supply mentioned.
© Thomson Reuters 2023
