Apple CEO Tim Cook dinner holds up a brand new iPhone 15 Professional throughout an Apple occasion on September 12, 2023 in Cupertino, California.
Justin Sullivan | Getty Pictures
International smartphone gross sales rose in October after declining for 27 straight months on a year-on-year foundation, led by a restoration in rising markets, knowledge from Counterpoint Analysis confirmed.
Promote-through transactions, or retail gross sales volumes, grew 5% year-on-year in October, in response to the report.
“The expansion has been led by rising markets with a steady restoration in Center East and Africa, Huawei’s comeback in China and onset of festive season in India,” the analysis agency mentioned. The developed markets with comparatively increased smartphone saturation have seen a slower restoration, it added.
Huawei clocked the quickest development amongst smartphone makers in China within the third quarter after the agency launched its Mate 60 Professional smartphone in September which sparked lots of client curiosity on account of its superior chip.
October additionally recorded the best month-to-month smartphone gross sales since January 2022, the report mentioned.
The launch of Apple’s iPhone 15 sequence in late September additionally helped bolster smartphone gross sales. “As in comparison with final 12 months, the launch was delayed by per week which meant the complete impact of the brand new iPhone gross sales was felt in October,” mentioned Counterpoint Analysis.
International smartphone gross sales have been impacted by part shortages, stock build-up and longer alternative cycles.
“These points have been compounded with an unsure macroeconomic surroundings and in consequence, world smartphones gross sales have declined year-on-year each month for greater than 2 years,” the analysis agency mentioned.
Tech analysis agency Canalys final month mentioned the decline in world smartphone gross sales was slowing with third-quarter shipments falling simply 1% in contrast with a ten% decline the earlier quarter.
“Rising demand for recent choices in rising markets is propelling manufacturers and channels ahead as the vacation season approaches,” mentioned Sanyam Chaurasia, senior analyst at Canalys.
South Korea’s Samsung continued to guide the worldwide smartphone market within the third quarter, with a 20% share of whole smartphone gross sales, in response to Counterpoint Analysis knowledge. Apple completed second with a 16% market share, adopted by Chinese language manufacturers Xiaomi (12%), Oppo (10%) and Vivo (8%).
Counterpoint Analysis expects the worldwide smartphone market to develop additional within the fourth quarter.
“Following sturdy development in October, we count on the market to develop year-on-year in 2023 This fall as effectively, setting the market on the trail to gradual restoration within the coming quarters,” the analysis agency mentioned.
