Google CEO Sundar Pichai to testify in landmark antitrust battle over search dominance! What’s all of it about

As per the company, Pichai might be serving as a witness for Google and he can count on inquiries concerning the firm’s efforts to keep up competitiveness in search, significantly with the rise of smartphones, and its improvements in search promoting. 

Throughout cross-examination, authorities representatives could inquire concerning the substantial annual funds Google makes to safe its search engine because the default on smartphones.

What’s the trial all about?

Reportedly, the U.S. authorities argues that Google, with a commanding share of round 90 % within the search market, unlawfully disbursed an estimated annual sum of $10 billion to smartphone producers corresponding to Apple and wi-fi carriers like AT&T, amongst others, to safe its place because the default search engine on their gadgets, thereby preserving its dominance.

The American tech big’s supremacy in search considerably elevates its standing within the worthwhile promoting sector, contributing to enhanced profitability.

Google has maintained that its revenue-sharing preparations are inside authorized boundaries and has emphasised its investments to uphold the competitiveness of its search and promoting enterprises. 

The tech big has additionally asserted that in circumstances of dissatisfaction with default settings, customers have the choice and certainly train it, to modify to various search suppliers, provides the report from Reuters.

Beforehand Mint reported that Microsoft CEO Satya Nadella testified on the Google antitrust trial being held at a Washington DC courtroom. Throughout his testimony, Nadella blamed Google for utilizing unfair commerce practices to thwart smaller rivals by making offers with smartphone producers. Furthermore, Nadella additionally claimed that ‘Kingmaker’ Apple makes use of Microsoft’s Bing as a bargaining chip to ‘bid up the value’ it receives from Google.

Throughout his testimony on the Google antitrust trial, Nadella stated, “Do you assume Google would proceed to pay Apple if there was no search competitors? Why would they do this?”

(With inputs from Reuters)

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Up to date: 27 Oct 2023, 11:42 AM IST