Google unveils new Pixel 4 smartphone.
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Google plans to begins producing its Pixel smartphones in India by the subsequent quarter, in accordance with a Nikkei Asia report on Thursday.
The U.S. tech big has been striving to diversify its provide chain away from China amid U.S.-China tensions, whereas looking for to capitalize on the booming smartphone market in India, the report added.
The shift will help Google’s bold goal of delivery greater than 10 million Pixel telephones this 12 months, the report mentioned citing an individual with direct information of the matter.
The report additionally mentioned Google will start manufacturing Pixel 8 Professional telephones within the April-June quarter, adopted by the manufacturing of the Pixel 8 across the center of 2024.
Google shall be competing with smartphone giants Apple and Samsung in India, in addition to Chinese language manufacturers vivo and Xiaomi.
In 2023, India turned the fifth smartphone market to exceed 10 million iPhone unit gross sales in a single 12 months, making it a key marketplace for Apple, mentioned Counterpoint Analysis in a report on Wednesday.
“For 2023, India’s smartphone market maintained stability with 148.6 million shipments total, a minor drop of two%,” analysis agency Canalys mentioned final month.
“Samsung maintained pole place in This autumn 2023 with a market share of 20% and shipments of seven.6 million models. Xiaomi continued its sturdy efficiency, claiming second place by delivery 7.2 million models. vivo secured third place with shipments of seven.0 million models,” in accordance with Canalys.
Apple has additionally been shifting manufacturing from China to locations equivalent to India, as U.S.-China relations stay tense.
Apple CEO Tim Prepare dinner final 12 months informed CNBC that India represents a “big alternative” after a gathering with India Prime Minister Narendra Modi on the White Home.
India has been providing incentives to corporations for organising manufacturing operations within the nation. Dell, HP and Lenovo have been among the many 27 corporations that have been granted approval in November to fabricate tech {hardware} in India beneath a production-linked incentive scheme.
Learn extra about Google’s plans to supply Pixel smartphones in India within the Nikkei Asia report.
