Returns on Amazon are free and straightforward for buyers, however they’re dangerous and costly for the small companies that promote a majority of the products on the world’s largest e-commerce website. Returns have pushed some sellers to exit the favored Achievement by Amazon program, whereas others informed CNBC they’d like to go away the platform altogether.
On the coronary heart of the issue is an enormous rise in returns fraud, which has led to prospects mistakenly receiving used merchandise after they ordered one thing new. In two significantly egregious examples involving child merchandise described to CNBC, Amazon despatched prospects used diapers and a chiller with another person’s rotten breastmilk inside.
“I actually do not assume that buyers perceive what number of small companies are on Amazon and the way their return habits have an effect on small companies and households like mine,” mentioned Rachelle Baron, proprietor of Beau and Belle Littles, which sells reusable swim diapers on Amazon.
Baron mentioned her enterprise tanked after a return incident with Amazon. The e-commerce platform shipped dirty swim diapers to prospects after the used child merchandise had been returned to Amazon, Baron mentioned.
“There was really two diapers that have been despatched out that have been poopy,” she mentioned.
In 2024, practically 14% of all U.S. retail returns have been fraudulent, up from 5% in 2018, in line with a report by the Nationwide Retail Federation. In whole, the report discovered that returns value retailers $890 billion in 2024.
Amazon began charging sellers in its achievement program (FBA) a brand new charge in June 2024 for objects that exceed sure return price thresholds. Sellers who join FBA depend on Amazon for logistics, together with transport, packing and returns.
In September, a pair months after the charge went into impact, e-commerce group Helium 10 noticed return charges for U.S. Amazon sellers drop practically 5%.
“It is forcing the vendor to have greater high quality listings and better high quality merchandise,” mentioned Helium 10 Basic Supervisor Zoe Lu.
Amazon has additionally began including a warning label to some “ceaselessly returned objects,” which could possibly be contributing to the dip.
Rising costs
Nevertheless, the brand new charge may additionally be resulting in rising costs.
One survey by e-commerce evaluation firm SmartScout discovered that 65% of sellers mentioned they raised costs in 2024 straight due to Amazon charge adjustments. Different sellers informed CNBC returns fraud is the explanation they’ve raised costs.
In whole, CNBC talked to seven Amazon sellers to learn how they’re dealing with the rising value of returns.
“We’re operating at about simply over 1% web revenue on Amazon, completely as a result of fraud and return abuse,” mentioned Lorie Corlett, who sells Sterling Spectrum protecting circumstances for decent wheels. She mentioned her return price is 4% on Amazon and just one% on different marketplaces like Walmart. “It is actually Amazon that is accountable on the finish of the day. Individuals would cease doing it if Amazon held them accountable.”
Amazon informed CNBC it has no tolerance for fraudulent returns and that it takes motion in opposition to some scammers. These measures embody denying refunds and requiring buyer id verification.
Mike Jelliff sells skilled music gear by his GeekStands model on Amazon and eight different marketplaces. He mentioned his return price on Amazon is thrice greater than the typical he sees elsewhere.
“On eBay, we’re allowed to dam particular prospects out,” Jelliff mentioned. “However on Amazon, that buyer continues to be allowed to repurchase from us.”
Jelliff confirmed CNBC the system of about 40 cameras he is put in in his Tyler, Texas, warehouse to trace each outgoing merchandise, incoming return and unboxing. He makes use of the photographs when submitting appeals with Amazon, together with when prospects request refunds claiming they by no means obtain an merchandise. He retains a blacklist of repeat offenders who commit this type of fraud and those that return used and broken objects, which turn out to be a complete loss for him.
Amazon has made some enhancements to its returns course of, mentioned Jelliff, who does not depend on FBA. This contains Amazon permitting small companies to make a number of appeals when combating a fraudulent return. Amazon has additionally let Jelliff opt-out of computerized return labels for objects above $100 beginning in 2023, and his return price has been dropping since.
Mike Jelliff at his GeekStands warehouse in Tyler, Texas, on June 6, 2025. Jelliff sees thrice extra returns of his skilled music gear on Amazon, in comparison with the typical on different marketplaces like eBay and Walmart.
Jacob Schatz
Why returns are destroyed
Determining which returns are fraudulent and that are prepared for re-sale is labor-intensive and merchandise particular, specialists mentioned. That creates loads of room for error.
“As a result of it is such a big operation, issues are missed,” mentioned Lu of Helium 10. “I feel they’re most likely missed on the margins, however these tales are very impactful as a result of it’s such a reckoning for the model.”
Ceres Chill founder Lisa Myers, who as soon as relied on Amazon to deal with returns for her enterprise as a part of FBA, has considered one of these tales.
In 2023, Amazon despatched considered one of Ceres Chill’s merchandise to a buyer with another person’s rotten breastmilk inside, mentioned Myers, including that the shopper wrote a evaluation saying, “she’s going to always remember that odor.”
“To have one thing, and I do not imply to be dramatic, however harmful, any person else’s bodily fluids in your kitchen rotting in one thing that you just had meant to make use of to your baby is unacceptable,” Myers mentioned. “That is the second I broke down crying and simply sat down and thought, I don’t know how this might have occurred.”
Myers mentioned she left FBA after the incident, forsaking advantages like having her merchandise labeled with Amazon’s Prime badge.
“It hurts our enterprise to not take part in Fulfilled by Amazon,” Myers mentioned. “It is simply we’re not keen to, we are going to by no means put revenue over the security and, frankly, psychological well being of our prospects.”
As a substitute, Myers outsources all her returns to child resell specialist Goodbuy Gear, which is on observe to re-sell 200,000 returned child merchandise this 12 months.
Re-selling responsibly
Kristin Langenfeld began GoodBuy Gear when she was a brand new mother struggling to discover a good high quality, used jogging stroller.
“We have spent the final 9 years constructing out a database that has the entire merchandise and the variations, the widespread points, the remembers,” Langenfeld mentioned. “For a few of these, there’s 40 factors that we examine on the merchandise itself, and it is actually difficult.”
Langenfeld confirmed CNBC the method at her warehouse in Malvern, Pennsylvania, the place every merchandise is inspected for about quarter-hour and is often dealt with by not less than 4 staff. The useful resource intensive course of is paying off. She says 33 new sellers signed up in 2024, thrice greater than the earlier 12 months. And with enterprise rising 50% year-over-year, she’s upgrading to an even bigger warehouse in Columbus, Ohio.
She was impressed to deal with returns after visiting a significant retailer’s returns warehouse 5 years in the past.
“Taped on the ground have been indicators that mentioned ‘incinerate,’ ‘destroy,'” she mentioned.
Returns generated an estimated 29 million metric tons of carbon emissions in 2024, and 9.8 billion kilos of returns ended up in landfills, in line with reverse logistics software program supplier Optoro.
Amazon has confronted criticism for destroying tens of millions of kilos of unused merchandise. In 2022, Amazon informed CNBC it was “working in direction of a aim of zero product disposal,” however would not give a timeline for that ambition. Three years later, that aim continues to be within the works, with Amazon telling CNBC in an announcement, “The overwhelming majority of returns are resold as new or used, returned to promoting companions, liquidated, or donated.”
In 2020, Amazon added two new choices for sellers to re-home returns. “Grade and Resell” permits all U.S. FBA sellers to have Amazon price the return and mark it as “used” earlier than re-selling it. FBA Liquidation permits sellers to recoup some losses by offloading palettes of products for re-sale on the secondary market by liquidation companions like Liquidity Providers.
There’s additionally an FBA Donations program that is been round since 2019, permitting sellers to robotically provide eligible overstock and returns to charity teams by the non-profit Good360. Amazon informed CNBC these vendor packages give a second life to greater than 300 million objects a 12 months.
For buyers wanting to maintain returns from incineration or landfills, Amazon additionally has choices.
Amazon Resale has used and open-box items, Amazon Renewed sells refurbished objects and Amazon Outlet sells overstock. Each day deal website Woot!, purchased by Amazon for $110 million in 2010, additionally sells scratched and dented objects. Prospects may also commerce in sure electronics, like Amazon gadgets, telephones and tablets, for Amazon reward playing cards or ship them to the corporate’s licensed recycler.
“I hope the change that we’re in a position to make as a rustic is that we cease making crap,” Langenfeld mentioned. “We should always make prime quality merchandise which might be meant for resale.”
