Norway has had huge success with EV adoption — 82% of latest vehicles offered within the nation in 2023 have been electrical, in response to the Norwegian Street Federation. This excessive adoption price might be attributed to the beneficiant subsidies the Scandinavian nation has supplied to electrical automobile house owners in addition to its funding in charging infrastructure.
Tesla’s gross sales within the nation might signify solely a sliver of the 1.8 million autos the corporate delivered globally final yr, however its significance to the EV maker goes past income. Tesla’s early foothold there has made Norway a pivotal proving floor for the corporate and a nationwide mannequin for electrical automobile transition. In consequence, Tesla CEO Elon Musk has taken a lot of journeys to the small Nordic nation and has usually praised its help for the expertise change.
Norwegians have been the primary European prospects to obtain deliveries of the Tesla Mannequin S in 2013. In April of 2014, Tesla broke Norway’s report for many month-to-month gross sales of a single mannequin, electrical or fuel, with its Mannequin S. Right this moment, the top-selling mannequin is Tesla’s Mannequin Y. Tesla accounted for about 20% of all autos offered within the nation final yr, in response to Norwegian Street Federation.
However with competitors from different EV automakers together with Toyota, Skoda, Volkswagen and BYD heating up, it stays to be seen if Norwegians will proceed to favor Tesla sooner or later.
CNBC traveled to Norway to satisfy with native individuals, authorities officers and specialists to learn the way Tesla has turn out to be so profitable within the Scandinavian nation. Watch the video for the complete story.
