NEW DELHI: iPhone gross sales crossed 1.5 million items throughout the first week of festive gross sales in India for the primary time ever, registering greater than 25 per cent development (year-on-year), a report confirmed on Friday.
The festive season smartphone gross sales grew 25 per cent (on-year) in worth within the first week (October 8-15) pushed by sturdy demand for Samsung, Apple and Xiaomi units, based on Counterpoint Analysis.
On-line channels, which skilled sluggish demand all year long, registered a bigger-than-expected surge in demand, prompting them to boost costs from the third day of the gross sales week.
Round 80 per cent of telephones bought on Amazon and Flipkart throughout first 48 hours had been 5G succesful.
On Flipkart, the premium section development was virtually 50 per cent YoY pushed by the iPhone 14 and Galaxy S21 FE, whereas on Amazon, the section development was virtually 200 per cent pushed by the iPhone 13 and Galaxy S23 FE.
This yr, the iPhone 14, iPhone 13 and iPhone 12 all skilled excessive demand, in contrast to a yr in the past when the iPhone 13 was the key driver.
The Samsung Galaxy S21 FE additionally witnessed sturdy gross sales. The mannequin was bought out after two days of the sale on Flipkart.
The Rs 10,000-Rs 15,000 worth section witnessed sooner 5G upgrades as OEMs launched many units forward of the festive season.
The realme Narzo 60x 5G, Galaxy M14 5G and M34 5G had been the highest sellers on Amazon, whereas the vivo T2x was the highest vendor on Flipkart.
“We’re witnessing sturdy demand for premium units even after the primary week of gross sales, pushed by the provision of many financing and credit score schemes, together with per-day EMIs,” the report talked about.
The sturdy client sentiment will proceed in offline gross sales as properly on account of parity between offline and on-line reductions.
“General, we consider the festive season smartphone gross sales this yr will develop 7 per cent YoY when it comes to volumes whereas the common promoting worth (ASP) will develop 15 per cent YoY,” the report mentioned.
