Koo will not be competing head-on in opposition to X (previously Twitter), and even the recently-launched Threads by Meta, and is as a substitute going after regional audiences with its language-based method, co-founder of the homegrown platform, Aprameya Radhakrishna, has stated.
Radhakrishna stated Koo will be social-media-as-a-service, tailoring itself in compliance with the legal guidelines of the nation it operates in.
On Meta’s Threads, he stated, “Threads noticed a chance to enter an area the place Twitter (now X) was faltering, however what they did mistaken was that they replicated their way of life community of Instagram. All of the creators moved to Threads and truly did not know what to do,” Radhakrishna opined.
Radhakrishna informed PTI that Koo is “going after a deeper viewers which has by no means heard of Twitter or Threads as platforms…we go after completely different audiences.” On Koo’s positioning vis-a-vis different platforms, he claimed that the corporate will not be competing in opposition to others instantly since Koo’s method is extra language-based.
Notably, functions like Koo, widely-seen as Twitter-rival, gained floor just a few years again following clarion requires increasing the ecosystem of homegrown digital platforms.
Radhakrishna additionally spoke throughout a panel dialogue about how Portuguese is the third largest language base on the platform, and the circulate of language on the platform has allowed even the Brazilian president Luiz Inácio Lula da Silva to have a attain amongst their regional audiences, at 200-300 likes per submit on the app.
“We will be social-media-as-a-service, in accordance with your nation, since there are issues of knowledge misuse and interference in native affairs”, he stated on Koo’s international plans and making reference to different social media firms.
