Meta reportedly plans to flood its social media platforms with synthetic intelligence (AI) bots that may act as common accounts. As per the report, the tech big is engaged on introducing AI-powered characters that may submit, share, like, and carry out different actions that human customers can do. These AI bots are mentioned to be added to each Fb and Instagram. Notably, the corporate added the characteristic to let customers create AI characters final 12 months in July, nonetheless, this characteristic is at the moment solely obtainable within the US and the created characters can’t be made public.
In response to a Monetary Occasions report, the social media big is making an attempt to combine AI into its platforms in several methods. It has already launched the Meta AI chatbot, AI writing instruments in Instagram DMs, AI avatars for influencers and creators, and extra. Now, Connor Hayes, vp of product for generative AI at Meta, informed the publication that AI-powered person accounts are the following step for the corporate.
“We count on these AIs to truly, over time, exist on our platforms, sort of in the identical manner that accounts do,” he informed the publication. Explaining the imaginative and prescient, he reportedly added that these AI accounts could have a profile just like human accounts full with bios and profile photos. They can even be capable of generate and share AI content material on these platforms.
Hayes reportedly mentioned that Meta has a precedence venture to make its platforms “extra entertaining and interesting,” seemingly on account of rising competitors from TikTok and X (previously generally known as Twitter). The corporate is claimed to have determined that including extra AI instruments and these AI characters might enhance engagement and interplay on the Meta-owned social media apps.
Nonetheless, specialists have reportedly highlighted a number of detrimental penalties of the transfer as nicely. One such concern consists of the chance of spreading misinformation, which might see a snowball impact as a result of massive variety of AI accounts which are all powered by hallucination-prone AI fashions.
One other concern is the flooding of low-quality content material on the platform given the shortage of true creativity within the present technology of AI fashions. If the general high quality of content material goes down, it will probably additionally flip customers away from Fb and Instagram.
