Individuals stroll previous a billboard commercial for YouTube on September 27, 2019 in Berlin, Germany.
Sean Gallup | Getty Photographs
Youngsters in the US are glued to YouTube and TikTok, with almost one in 5 saying they use the video-streaming apps “virtually continuously,” in response to a survey on the social media and Web habits of youngsters printed Monday by the Pew Analysis Heart.
The survey confirmed that YouTube was essentially the most “broadly used platform” for U.S.-based youngsters, with 93% of the survey respondents saying they repeatedly use Google’s video-streaming service. Of that 93% determine, about 16% of the teenage respondents stated they “Virtually continuously go to or use” YouTube, underscoring the video app’s immense reputation with the youth market.
TikTok was the second hottest app, with 63% of teenagers saying they use the ByteDance-owned short-video service, adopted by Snapchat and Meta’s Instagram, which had 60% and 59%, respectively. About 17% of the 63% of respondents who stated they use TikTok, indicated they entry the short-video service “virtually continuously,” the report famous.
In the meantime, Fb and Twitter, now generally known as X, are usually not as in style with U.S.-based youngsters as they had been a decade in the past, the Pew Analysis research detailed.
Relating to Fb specifically, the Pew Analysis authors wrote that the share of teenagers who use the Meta-owned social media app “has dropped from 71% in 2014-2015 to 33% as we speak.” Over the identical interval, Meta-owned Instagram’s utilization has not made up the distinction in share, rising from 52% in 2014-15 to a peak of 62% final yr, then dropping to 59% in 2023, in response to the agency.
The researchers discovered that teenage women had been extra seemingly to make use of apps like BeReal, TikTok, Snapchat and Fb than their male friends. Teenage boys, alternatively, had been extra seemingly to make use of extra video-game-centric messaging and social apps like Discord and Twitch.
Relating to race and ethnicity, the survey discovered that about 80% of Black youngsters use TikTok, in contrast 70% of Hispanic teenagers and 57% of White teenagers. Hispanic teenagers are additionally extra seemingly to make use of the Meta-owned WhatsApp messaging service than Black or White teenagers, the report famous.
Finally, the most recent research on teen use of social media was much like final yr’s report, which Pew Analysis stated indicated that “teenagers’ website and app utilization has modified little prior to now yr.”
“The share of teenagers utilizing these platforms has remained comparatively secure since spring 2022, when the Heart final surveyed on these matters,” the authors wrote. “For instance, the proportion of teenagers who use TikTok is statistically unchanged since final yr.”
The Pew Analysis Heart survey was primarily based on the responses of almost 1,500 thirteen-to-seventeen-year-olds from Sept. 26 by way of Oct. 23, 2023.
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