Almost 5 billion folks, or barely greater than 60 p.c of the world’s inhabitants, are lively on social media, in accordance with a current research.
That represents a rise of three.7 p.c over the previous yr, in accordance with calculations by digital advisory agency Kepios in its newest quarterly report.
The variety of social community customers is approaching the quantity that use the 5.19 billion which use the web, or 64.5 p.c of the world inhabitants.
There are main variations between areas. Just one individual out of 11 in east and central Africa use social media. In India, now the world’s most populous nation, the determine is one out of three.
The period of time spent on social media has additionally elevated, by two minutes to 2 hours and 26 minutes per day. Right here once more there are giant disparities, with Brazilians spending a median of three hours and 49 minutes per day on social media whereas the Japanese lower than an hour.
The common social media person is on seven platforms.
Meta has three of the favorite apps with WhatsApp, Instagram and Fb.
China has three apps, WeChat, TikTok and its native model Douyin.
Twitter, Messenger and Telegram spherical out the highest social media platforms.
