US YouTube persona Jimmy Donaldson, higher often known as MrBeast, arrives for the thirty sixth Annual Nickelodeon Children’ Alternative Awards on the Microsoft Theater in Los Angeles, California, on March 4, 2023.
Michael Tran | Afp | Getty Photos
Jimmy Donaldson, the web sensation often known as MrBeast, just lately took his abilities to X to see how his earnings from a video there would evaluate to his how a lot he usually makes on YouTube.
In a Monday publish on X, previously Twitter, Donaldson stated he revamped $263,000 after his video, “$1 vs $100,000,000 Automotive!,” attracted over 150 million views in a single week. He initially posted the video to YouTube in September.
“MY FIRST X VIDEO MADE OVER $250,000!” Donaldson wrote. “However it is a bit of a facade. Advertisers noticed the eye it was getting and purchased advertisements on my video (I believe) and thus my income per view is prob larger than what you’d expertise.”
Within the video, Donaldson and his crew enterprise into a wide range of cars, together with flying vehicles and amphibian vehicles. They even hitch a trip with Jay Leno.
X launched its Creator Revenue Share program final 12 months, providing creators a share of the advert income constructed from their posts. Creators can turn out to be eligible if their posts attain a sure variety of customers.
Since buying Twitter in 2022, Elon Musk has stated he hopes to show X into an all-purpose app with a deal with video, and has introduced in well-liked media personalities together with Tucker Carlson, Don Lemon, and Tulsi Gabbard to publish authentic content material to the platform.
Donaldson is the preferred particular person on YouTube with over 370 million subscribers throughout all of his channels.
Musk welcomed his video to X with a quote publish that learn, “First MrBeast video posted immediately on X!” Linda Yaccarino, CEO of X, shared the video with her own post.
Musk first urged that Donaldson carry content material to X in December. Donaldson responded by teasing a forthcoming YouTube add in an X publish.
Here is how he replied to Musk:
“The manufacturing price of my movies runs into thousands and thousands, and even with a billion views on X, it would not come near overlaying a fraction of it. Nonetheless, I am sport to discover prospects as soon as monetization hits its stride!”
Whereas his reported income from his debut X video appears to be like like a giant quantity, it is not quite a bit for MrBeast.
In line with Forbes, Donaldson pulled in $54 million final 12 months and was the highest-earning creator of 2023. He’s additionally near a cope with with Amazon on a $100 million present, in response to reporting from Puck.
Moreover, the 150 million views on X may need not been utterly natural. X customers reported seeing the present of their feed a number of instances as an unmarked commercial. Donaldson stated on X that he thought the video was boosted by advertisers.
Nonetheless, Donaldson is displaying that is there’s some earnings potential for the creator financial system on X, which is attempting to tackle Google’s YouTube and TikTok within the burgeoning market of on-line influencers.
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