Netflix on Wednesday laid out plans to crack down on password sharing for accounts on its streaming platform, together with establishing main location and paying a few {dollars} for an additional member.
The video-streaming large, which has estimated that 100 million around the globe use a shared account, stated that members can now simply handle who has entry to their account, switch profile to a brand new account and nonetheless simply watch Netflix on their private units or log into a brand new TV.
“So over the past yr, we have been exploring completely different approaches to deal with this concern in Latin America, and we’re now able to roll them out extra broadly within the coming months, beginning right now in Canada, New Zealand, Portugal and Spain,” the corporate stated in a weblog put up.
Members on Netflix’s normal or premium plan in lots of international locations can add an additional member sub account for as much as two folks for an additional CAD 7.99 (roughly Rs. 500) a month per individual in Canada, NZD 7.99 (roughly Rs. 420) in New Zealand, EUR 3.99 (roughly Rs. 350) in Portugal, and EUR 5.99 (roughly Rs. 550) in Spain, the corporate stated.
The corporate misplaced subscribers within the first half of 2022 amidst stiff competitors from rivals, prompting it to look extra significantly into password sharing and launching an ad-supported plan.
Netflix launched a characteristic final yr referred to as “Profile Switch” to crack down on the account password-sharing phenomena. The characteristic permits customers who’re presently sharing an account to keep up personalised suggestions, viewing historical past, My Listing, saved video games, and different settings once they create their very own Netflix account.
© Thomson Reuters 2023
