Prasar Bharati, has formally launched its OTT platform, ‘Waves,’ through the fifty fifth Worldwide Movie Pageant of India (IFFI) in Goa. The platform goals to supply a variety of content material, mixing conventional and trendy leisure and is out there on each Android and iOS. That includes over 65 reside TV channels and content material in additional than 12 languages, it caters to a various viewers, with choices starting from basic tv exhibits to modern collection, throughout genres like infotainment, schooling, and gaming.
Key Options of Waves
Waves hosts quite a lot of content material, together with 65 reside TV channels, video-on-demand choices, free-to-play video games, and e-commerce providers by means of partnerships with ONDC, the corporate stated in a press release. It’s obtainable in languages reminiscent of Hindi, Marathi, Tamil and Konkani, with a content material combine that spans infotainment, schooling, and regional programming. Widespread exhibits like Ramayan and Mahabharat can be found alongside newer choices, reminiscent of Fauji 2.0 and Kicking Balls.
Supporting Native Creators and Cultural Heritage
The platform additionally showcases pupil movies and helps rising content material creators, providing a platform for younger expertise. Collaborations with movie faculties like FTII and Annapurna Movie Faculty are set to contribute to Waves’ rising content material library. Reside occasions reminiscent of Mann Ki Baat and worldwide sports activities just like the US Premier League Cricket Event are additionally featured. Waves additional promotes cybersecurity consciousness by means of campaigns like Cyber Alert.
Future Prospects and Enlargement
In keeping with the Digital India initiative, Waves goals to bridge the digital divide by providing accessible content material in rural areas. Via strategic partnerships with ministries and organisations, it plans to supply docudramas, historic documentaries, and regional programming, which will likely be obtainable to customers nationwide. This numerous and inclusive method positions Waves as a aggressive participant in India’s OTT market.
