What’s in a nickname? A lot ado about nothing? Whereas the Bard William Shakespeare had one thing tangible to say in his story about names, Snapchat has one thing tangible to impart concerning the highest nicknames in India – how do folks understand them. Tellingly, the Snapchat research says that two out of three folks imagine nicknames are integral to being Indian. It additionally revealed that Sonu, Babu, Macha, Shona, and Pinky are amongst India’s hottest nicknames.
The sunshine is being shed on the topic courtesy Snapchat, which, in partnership with YouGov, has undertaken analysis on Indian nickname tradition and uncovered a nationwide fascination with them in addition to some attention-grabbing insights into the distinctive subculture of nicknaming. This research additionally impressed two new Nickname-themed Augmented Actuality (AR) lenses on Snapchat – ‘India’s Prime Nicknames’ and ‘My Nickname’.
This primary interactive AR Lens known as ‘India’s Prime Nicknames’ consists of 5 bespoke designs that includes India’s favorite nicknames. Not solely that, for the primary time Indians can customise the ‘My Nickname’ lens to create their very personal nickname. From Guddu, Sunny and Tinku to Angel and Child, the brand new customized nickname AR expertise has been purpose-built by Snapchat for customers to share with their family members.
The survey revealed that almost all of Indian Gen Zs and younger Millennials love to make use of their nicknames on-line. The explanations for this, apart from retaining names snappy, are to appear cool, to safeguard their privateness and since nicknames could be simpler to recollect. Unsurprisingly, knowledge exhibits that over 96% of Indians have used a nickname sooner or later of their lives.
Nicknames – intrinsic to the Indian identification
Typically often called pet names, ‘ghar ka naam’ or ‘daak naam’ – nicknames are etched deep inside the cultural material. The survey outlined that the 5 most typical nicknames in India are Sonu, Babu, Chotu, Annu, and Chintu. However on a regional degree, different nicknames are common. In North India, Golu and Sunny reign, whereas Ammu and Macha are broadly common within the southern area. The East embraces Shona and Mishti, whereas the West favours Pinky and Dada.
Amazingly, greater than half of the respondents mentioned that they’ve had three or extra nicknames in the course of their lives. Opposite to common perception, nicknames are additionally a matter of delight, as solely 15% say they’re embarrassed to make use of their nicknames publicly.
Kanishk Khanna, Director Media Partnerships – APAC, Snap Inc mentioned, “We needed to share some enjoyable findings on Indian nicknames – from the bizarre and wacky to the oddball, romantic and downright hilarious, this tradition nickname AR expertise will assist deliver customers nearer to their internal circle and allow the enjoyable and pleasure of sharing nicknames.”
Forging connections vis nicknames
The survey additional revealed that Indians use nicknames to construct deeper connections and validate relationships. 67% of Indians revealed that they use nicknames to really feel nearer to somebody.
Among the many individuals who have ever had a nickname, 60% verify that they acquired their nicknames both throughout childhood or their faculty years. Nevertheless, the nickname acquired earlier than faculty is the one that almost all nonetheless go along with, highlighting the lasting influence of early connections to at least one’s identification.
Nicknames create a definite sense of belonging. 61% talked about that they go by a special title at residence and virtually 60% have skilled conditions the place folks remembered their nickname and never their precise title.
How and When to Entry Nickname Lenses
The 2 Nickname Lenses shall be obtainable on Snapchat in India from at this time. Simply seek for ‘IN’s Prime Nicknames’ (right here) and ‘My Nickname IN’ (right here) within the lens carousel and easily level your telephone to your face.
