Spotify has expanded its collaboration with Google Cloud on Thursday, leveraging massive language fashions (LLMs) to reinforce the identification of customers’ listening patterns throughout podcasts and audiobooks, reported Reuters.
This initiative goals to supply personalised suggestions primarily based on particular person preferences.
Synthetic intelligence-driven massive language fashions (LLMs), together with OpenAI’s ChatGPT and Google Bard, bear intensive coaching on huge datasets to provide textual content and varied varieties of content material. Alphabet-owned Google Cloud options a number of LLMs, reminiscent of PaLM 2, Codey, Imagen, and Chirp, educated on various information units encompassing textual content, code, photographs, audio, and video.
Having been an early adopter of AI, Spotify employed it in growing music advice algorithms over a decade in the past. The Swedish firm is now extending using Massive Language Fashions (LLMs) to increase this functionality to its non-music content material, together with podcasts and audiobooks.
The music streaming platform has sought to reinforce its earnings by increasing its vary of revenue-generating codecs, together with podcasts and audiobooks. It had earlier dedicated to delivering high-margin returns from its substantial funding within the enlargement into podcasts and audiobooks.
“The evolution of our know-how has been matched by Google Cloud’s dedication to constructing the very best platform for our merchandise to run on and driving additional innovation with the rising capabilities of generative AI,” mentioned Gustav Söderström, Chief Product and Expertise Officer, Spotify.
By means of the prolonged collaboration with Google, Spotify is exploring the applying of LLMs to reinforce person security throughout listening experiences and detect doubtlessly dangerous content material.
Not too long ago, Spotify has added a brand new auto-generated transcripts function to podcasts, permitting customers to learn together with the podcasts. The corporate mentioned that the brand new transcripts function will rolled out for hundreds of thousands of podcast episodes within the coming weeks.
The brand new transcription function will probably be out there free of charge and premium customers on the Spotify app and may be accessed by clicking on the read-along part beneath the podcast participant and following alongside on the total display.
(With inputs from Reuters)
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Up to date: 16 Nov 2023, 06:01 PM IST
