San Francisco: In a bid to woo extra customers to join its paid companies, Swedish music streaming firm Spotify is testing to make in-app lyrics a premium-only characteristic.
A number of Spotify customers observed that in-app lyrics, which pop up underneath the enjoying tune, have been locked away underneath a paywall.
As an alternative, they noticed solely a notification bubble saying, “Get pleasure from lyrics on Spotify Premium,” with a hyperlink to enroll. Spotify informed The Verge the characteristic is at present in a testing part.
“At Spotify, we routinely conduct various assessments, a few of these assessments find yourself paving the way in which for our broader consumer expertise and others serve solely as an vital studying,” C.J. Stanley, Spotify’s co-head of world communications, was quoted as saying.
“We don’t have any additional information to share right now,” Stanley added.
The music streaming platform seems to be seeking to construct different kinds of options customers would possibly pay for, as the value of Premium, like so many different streaming companies, continues to rise.
In July, Spotify introduced to lift its premium subscription costs throughout various markets all over the world. Within the US, Spotify’s Premium Particular person plan now prices $10.99, up from $9.99, and the Premium Duo plan has elevated to $14.99 from $12.99.
The Premium Household plan is now priced at $16.99, up from $15.99, and the Scholar plan will value $5.99, up from $4.99.
In its newest earnings report, Spotify revealed month-to-month customers of its ad-supported tier had surged 34 per cent over the past yr to 343 million.
The corporate’s month-to-month paying listeners grew 17 per cent to achieve 220 million.
Spotify final month introduced that it’s rolling out its synthetic intelligence-powered personalised music characteristic ‘DJ’ to extra nations all over the world.
