Spotify launched a collection of recent advert options on Wednesday at its Spotify Advance occasion in New York. The largest spotlight is the upgrades to the programmatic promoting platform dubbed Spotify Advert Trade (SAX), which can provide advertisers entry to the music streaming platform’s engaged and logged-in customers. The corporate can be introducing a brand new advert supervisor and its first AI instruments to generate scripts and voiceovers. Spotify can be increasing its partnership with Google and Magnite for the advert alternate platform.
In a weblog publish, the Sweden-based music streaming platform detailed the brand new and upgraded advert options it’s bringing for advertisers on the service. Spotify stated it’s modernising its advert platform to make it simpler for advertisers to create, measure, and get outcomes on their advertisements.
The corporate’s newest programmatic providing, which was first unveiled in October 2024, Spotify Advert Trade or SAX, now affords advertisers entry to the platform’s engaged and logged-in customers through real-time public sale. It’s now being expanded to The Commerce Desk, Google’s demand facet platform Show & Video 360 and Magnite.
Spotify says that integration with Yahoo DSP, Adform, and others might be added within the close to future. Presently, SAX is accessible in Australia, Brazil, Canada, Europe, India, Mexico, New Zealand, Singapore, and the US.
The platform can be including new options to its Adverts Supervisor platform. The corporate stated it should now give advertisers extra concentrating on capabilities, new 1P and 3P measurement options, and outcome-based targets to assist advertisers with various wants create campaigns on the platform.
Whereas the corporate didn’t present quite a lot of particulars, it introduced the Spotify Gen AI Adverts, its first set of AI instruments for advertisers. The corporate says the instruments can generate advert scripts and voiceovers at no additional value. It’s obtainable to advertisers within the US and Canada throughout the Adverts Supervisor platform.
Pitching to advertisers, Spotify stated that free customers tune in to the platform for 2 hours each day. Nonetheless, the corporate didn’t reveal the variety of customers with two hours of common each day utilization. Citing a survey carried out by the corporate, the platform claimed that 71 % of its Gen Z customers take a look at Spotify as a constructive platform and an “antidote to doomscrolling.”
